Launching in Spring 2020, high-end Knightsbridge-based department store Harrods is expanding its luxe empire for the very first time since it opened in 1849.
Two new stores are set to open, the first will open at intu Lakeside, Essex, closely followed by a tightly-lipped location in Milton Keynes.
Dubbed H Beauty, the 23,000sq ft Essex outpost will stock the world’s leading beauty brands – from Chanel to Dior and Huda – and will offer bespoke beauty services, including blow drys (so Essex) and facials.
Post credit card splurge and treatment, girls and boys can chill with a drink or two at the H beauty coffee-to-cocktail bar. Though there are no pictures of it just yet, but we’re promised it’s all very Insta-friendly. Think swish yellow-clad bar stools surrounded by sexy Art-Deco-style lamps.
With the decline of the high street retailer firmly in the news, a recent study by NPD found that 80% of prestige beauty sales were in fact from British high street retailers. And your point? Beauty, especially skincare, is in many ways, saving a declining high street.
Commenting on the expansion, Annalise Fard, Director of Beauty at Harrods said: ‘From the rise of K-Beauty and J-Beauty to personalisation, the ability to express our individuality through beauty today is extraordinary. We are entering an era of true self-expression, empowerment and celebration of identity.’
With the opening of our new state-of-the-art beauty retail space in Knightsbridge in June 2019 and the 9,000sq ft skincare emporium in October 2019, we are on a mission to show the world the art of what is truly possible in the world of beauty today, Annalise continued’
H beauty is an opportunity to bring our mission to more beauty lovers across the UK. This investment demonstrates our belief in the strength of our beauty authority and the opportunities within the beauty industry here in the UK, Ford added.
This isn’t the only venture outside of London for the luxury department store. In addition to the new beauty destinations, Harrods has also unveiled a stand-alone cafe in Henley, Oxfordshire.
Offering dine in and dine out options, H Café aims to bring a taste of Harrods’ food halls to consumers outside of London dishing out all sorts, including lush deli meats, all day menus and British classics such as the quintessential afternoon tea. All chopped, served and prepped by top notch Harrods chefs, of course.
Advice: start saving.
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source https://metro.co.uk/2019/11/02/harrods-is-opening-a-new-beauty-store-in-essex-11030226/
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