Today, high street favourite Topshop has unveiled a new collection in collaboration with charity CALM — Campaign Against Living Miserably – to mark World Mental Health Day.
The 13-piece collection has been created with the aim of stimulating conversations around mental health and normalising the discussions.
T-shirts, hoodies and sweaters all feature in the range – with six pieces for Topshop and seven for Topman – and each item has its own unique design.
The capsule collection includes garments with illustrations and slogans on the front, each relating to the ‘speaking out’ theme.
T-shirts and sweatshirts in the women’s range are adorned with phrases such as ‘talk talk talk’, ‘fragile’ and ‘express yourself’ on the front. The menswear collection includes a series of cute drawings, such as a humanised ear and mouth walking together and a switch illustration.
Prices range from £16 to £35 and £5 from every garment sold goes towards funding CALM’s lifesaving helpline and webchat.
Each piece of clothing comes with a special care label stitched onto the outside of it but, instead of laundry instructions, it has self-care phrases such as ‘talk to a mate to iron them out’ and ‘completely spun out? Call CALM’, as well as contact details for the charity.
The British retailer has been working with CALM since 2011, to get the nation talking about mental health. Together, over the past eight years, they’ve created campaigns and zines and hosted events.
Jason Griffiths, brand communications director at Topshop and Topman, said: ‘We chose to launch the first phase of our Care Sewn In initiative to coincide with World Mental Health Day as well as at a time when “back to college” is a focus for students and young people.
‘We know that this is a time where many are faced with the pressures of starting or returning to education. By partnering with CALM we hope to empower young individuals to self-care, change the conversation around mental health and encourage peer-to-peer support so that no one suffers alone.’
Need support? Contact the Samaritans
For emotional support you can call the Samaritans 24-hour helpline on 116 123, email jo@samaritans.org, visit a Samaritans branch in person or go to the Samaritans website.
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source https://metro.co.uk/2019/10/10/topshop-teams-up-with-calm-to-release-a-creative-new-collection-for-world-mental-health-day-10894231/
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