The Evolving Landscape of Pride Marketing: Brands and their Choices
As June arrives, a notable shift in how brands engage with Pride Month is evident. Once vibrant with rainbow logos, companies like Meta, Pepsi, and Ubisoft have opted for a more subdued approach this year, favoring a neutral stance over the celebratory colors associated with LGBTQ+ pride. This marks a significant change from previous years when these brands donned rainbow hues, often criticized for "rainbow washing" — a term h... #StartupBusiness #AuthenticLGBTQengagement #Backlash #Brandboycottrisk #CARESframework #DEI #DEIbacklash #Embracing #Fuels #growth #inclusivemarketing #Pride #Pridecampaignstrategy #Pridemarketing #PrideROI #Rainbowwashing #Unstoppable
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