A new range of music-themed Lego sets encourage kids to make their own music videos, as Lego prepare to release their first ever single.
Although adults may be perfectly happy spending hundreds of pounds on traditional Lego sets, for things like a Porsche 911 or the Colosseum of Rome, those aren’t necessarily the sort of sets to get younger kids excited.
Instead, Lego has begun to incorporate mobile apps and AR elements, with the Hidden Side line and the new Harry Potter Diagon Alley model creating an interactive virtual world beyond the bricks themselves.
Now Lego have gone a step further with the Vidiyo concept, which uses unique minifigures and specially decorated Lego titles that can be detected by any phone camera and used to create and watch music videos.
The way it works is that there are six ‘BeatBoxes’, which are relatively inexpensive sets that come with a music-themed minifigure, a buildable carry case, and a number of printed tiles called BeatBit.
Load up the Vidiyo app and as soon as the camera spots a BeatBit it recognises what it does and becomes a button you can press on the touchscreen.
Pressing one of the BeatBits can trigger all kinds of different effects, from a specific dance move to a costume change to a chicken or panda, to rainbows appearing on screen or a cool filter to make the video look pixelated or black & white.
Up to 12 BeatBits (out of total of 130) can be used at one time when making a video but you can buy more with BandMates boxes, which contain an additional minifigure and three extra BeatBits – although which you get in the box is entirely random.
You can make a music video with just a single BeatBox though, as well as create a band and customise their clothes using in-game currency earned by completing daily challenges.
Kids can also upload their creations for everyone to see or watch other people’s online (uploads are carefully vetted by Lego to make sure there’s nothing untoward).
BeatBoxes cost £17.99 each and BandMates are £3.99, although from March 1 you’ll be able to get BeatBoxes for up to a third off at some retailers – as a promotional offer.
It’s all a clever new idea that has been specifically design to create a Lego toy that kids can carry around with them and use wherever they want.
The music the minifigures dance to are real songs too, with the app even asking what age you are so it can guess as to where your musical tastes might lie.
This is thanks to a deal with Universal Music Group (UMG), which has led to L.L.A.M.A., a human version of one of the BeatBox minifigures, being signed up as an actual artist, with debut single Shake due out on Friday, February 19.
It will feature Grammy winner NE-YO and newcomer Carmen DeLeon and will add to the 30 existing UMG songs available via Vidiyo.
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source https://metro.co.uk/2021/02/16/lego-vidiyo-sets-lead-to-first-ever-record-deal-for-a-lego-minifigure-14090006/
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