All you need to know about The Hygiene Bank – our chosen charity for Metro.co.uk’s Lifeline campaign

toiletries inside a bucket
We are delighted to launch our new Metro.co.uk Lifeline campaign today (Picture: Getty)

From today, we are launching an exciting new charity campaign: Metro.co.uk Lifeline which – with your help – will raise money for The Hygiene Bank.

The campaign, which culminates in a sponsored 26-mile trek, will raise much-needed funds for the important organisation, who help distribute hygiene products for those most in need.

So, why have we chosen to support The Hygiene Bank, what do we have planned and how can you get involved?

Take a seat.

What is Metro.co.uk’s Lifeline campaign and how can you get involved?

For the next three months – June until September – as part of our brand new annual charity fundraising initiative we’ll be raising money for The Hygiene Bank via a sponsored trek across London.

So whether you’re a trepidatious trekker or a seasoned stroller, we’re calling on you to sign up for our 26.2 mile walk across the capital, taking place on Saturday 19 September, to tie in with National Hygiene Week (14-21 September).

Initially, there are 100 places available, so act fast if you’re hoping to sign up.

Because the trek is a marathon distance, be aware that it will be challenging, and will require advance preparation and training.

But don’t worry, we’ll be with you every step of the way, sharing tips, opportunities to train together and discounts for your kit.

Once we have confirmed all the places, we’ll launch our special Facebook page, dedicated to sharing these resources – so, watch this space!

Registration costs £35 and each walker must aim for a fundraising target of £250.

Proceeds will go to The Hygiene Bank, who hope to transform their start-up into a sustainable charity.

‘While, our long term aim is to no longer need to exist, until that point we need significant funds to turn our groundbreaking start-up into sustainability charity so that we can continue to help others in the fight against hygiene poverty,’ said founder, Lizzy Hall.

Find out more about the Metro.co.uk Lifeline campaign.

Flatlay picture of toiletries
The charity distributes hygiene products to those in need(Picture: Getty)

Who are The Hygiene Bank – what does the charity do?

The Hygiene Bank provides essential hygiene and personal care products to those living in poverty.

The charity collects new, unused and in-date toiletries, hygiene basics, beauty, personal care and cleaning essentials, which are then distributed to those most in need.

Their donation policy is based around the mantra: ‘If you need them and use them, then it is likely someone else needs and uses them too,’ and they accept anything from deodorant to shampoo to razors to loo roll.

The charity’s mission is ‘to bring communities together to tackle hygiene poverty by providing essential products to those of us locked in poverty.’

Hygiene poverty refers to those who cannot afford many of the everyday hygiene and personal grooming products most of us take for granted.

‘The reality of low income is that it restricts people’s options, leaving them caught between being able to heat their home, pay their rent, eat or be clean. This grip of poverty strips people of their dignity,’ their website states.

Anyone hoping to donate to The Hygiene Bank can do so by dropping products at a drop-off point or by setting up a monthly direct debit.

Or of course, you can sign up to Metro.co.uk’s trek in September, or sponsor someone else who is.

woman wearing walking shoes
Are you up to the challenge of trekking across the capital? (Picture: Getty)

What is the route of the trek through London?

The 10 ‘peaks’ the route will include are as follows:

1. White Hill (100m)

2. Pinner Hill (130m)

3. Harrow Weald Common (131m)

4. Stanmore Hill (151m)

5. Deacons Hill (135m)

6. Furze Hill (135m)

7. Mill Hill (111m)

8. Mount Moat (145m)

9. Arkley (147m)

10. Bournwell Hill (129m)

The trek will start at around 6:30am and will finish at around 7pm.

For more information about this year’s hike organised by Charity Challenge, click here.

MORE: Huge spike in food bank demand amid fears children in poverty are going hungry

MORE: School kids take over Borough Market and cook up waste food to highlight food poverty

Follow Metro across our social channels, on Facebook, Twitter and Instagram.

Share your views in the comments below.

Metro.co.uk Lifeline

This year sees the launch of our exciting new charity campaign: Metro.co.uk Lifeline. Our aim is simple - to raise as much money as possible for charity with YOUR help.

This year we have chosen to support The Hygiene Bank, a vital charity that helps distribute hygiene products for those most in need.

For more information about this year's hike organised by Charity Challenge, click here.



source https://metro.co.uk/2020/06/23/metro-lifeline-charity-trek-london-hygiene-bank-12827561/
Top rated Digital marketing. From $30 Business growth strategy Hello! I am Sam, a Facebook blueprint certified marketer. Expert in Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, and SEO. I use SEMrush and other tools for data-driven research. I can build million-dollar marketing strategy for your business.
Learn more

Post a Comment

0 Comments