Clothing retailer Zara is known for advertising their clothes in an unusual way.
From jeans that look like they’re being worn by a ghost to coats that are doing anything but insulating the model.
The fashion store was even spotted flogging a dress worn by a model underwater. How people are meant to see what the item looks like, we do not know.
But the global pandemic has halted Zara’s eccentric selling tactics as warehouses and all stores are currently closed.
Just as many of us work from home, so too are the models that advertise for the brand.
You might’ve noticed that many online companies are displaying the product by itself as opposed to on a model.
And with the coronavirus lockdown, Zara’s models are unable to fly to the headquarters in Spain to shoot the clothes so have instead styled all the new numbers from home.
And the results are pretty high fashion.
Now you can see what you’d look like wearing the Striped Knit Dress while holding your morning cup of coffee.
Or what the Buttoned Poplin Shirt and Asymmetric Waist Wool Pants look like as you listen to your fave work-from-home Spotify playlist.
Clearly the models have picked up on all the right angles and lighting tricks as they shoot themselves from home, using their phones.
In some images you can see whovever they are isolating with snapping the shot.
Clearly the models had lots of fun, shooting from the comfort of their bedrooms, propped up on mattresses and windows, and even in their gardens performing TikTok dances.
The homely edition covers all of Zara’s new arrivals.
Clearly white is in as the new selection includes high-neck shirts, high-rise buttoned trousers, poplin shirts, and more.
And as the weather gets warmer, the latest collection includes lots of summer staples such as metal-framed sunglasses, floral prints and crop tops.
Though we might not be able to wear these outside during the lockdown, at least we can say we’re like Zara models, strutting the latest garbs at home.
At the moment all Zara stores are closed but you can still order online as normal.
Return timeframes will also be extended to 30 days after the re-opening of their stores.
MORE: Zara closes 4,000 stores across planet because of coronavirus
MORE: BBC presenter’s Zara dress bursts open but she’s saved by quick-thinking colleagues
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source https://metro.co.uk/2020/04/09/zara-models-advertising-clothes-homes-cant-shoot-coronavirus-12532911/?ITO=squid
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