Those looking for a fresh, fruity tipple to see them through summer 2020 are in for a treat.
Asda has just exclusively launched a passion fruit-flavoured vodka, made by the Swedish premium vodka brand, Absolut.
The product landed in stores on 27 February, and although it’s only been available for a few days, fans are loving the stuff.
According to Asda, the sweet and citrus-y vodka is ‘the perfect springtime drink, best served loaded with citrus fruits and ice’.
Basically an excellent drink to usher in the new season.
You can get your hands on a 70cl bottle of Absolut Passionfruit Vodka in selected stores and online for just £16.
But don’t let the flavour fool you, the passion fruit alternative is just as strong as the classic.
It’s been infused with the fruit and has an ABV (alcohol by volume) of 40%, the same as straight vodka.
Folks at Asda tell us that passion fruit is a big 2020 mood.
‘Passion fruit is the punchy flavour to watch this year, with interest increasing by 12% compared to the previous year,’ a spokesperson says.
‘A tasty tropical treat, the premium vodka is infused with the subtle sweetness of passion fruit to form a fruity glass bursting with flavour.’
Asda might be onto something about the popularity of the fruit, with other brands getting in on the action in previous years.
Last year, Tesco offered two-litre boxes of Passion Fruit Martini and Yankee Candle brought back its popular passion fruit martini-scented candles.
Earlier this year, Nando’s also announced that the company would be ditching its mango and lime flavour, replacing it with passion fruit and mango.
In case you’re still not convinced, Lauren Bungay, Asda’s spirits buyer adds: ‘Vodka is having a revival in Britain with the launch of new and innovative flavours, including the Absolut Lime which we already stock, allowing more people than ever to enjoy the spirit.
‘With the popularity of flavoured vodka on the up, we want to give our customers something to sip throughout spring and share with their loved ones.’
Time for a new fave drink? We think so.
If you have a story you’d like to share with us, please get in touch.
You can email metrolifestyleteam@metro.co.uk to tell us more.
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source https://metro.co.uk/2020/03/02/asda-launches-passion-fruit-flavoured-vodka-adds-fruity-twist-classic-spirit-12335108/?ITO=squid
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