Zara is advertising jeans that look like they are being modelled by a ghost

Zara jeans posed without models
Is that a ghost? (Picture: Zara)

When you’re buying clothes, it’s nice to see what they look like on a person.

Sure, a cut out of the garment is fine, but it doesn’t show how it falls.

But everyone was a little confused when Zara started advertising jeans, posed to look like they are on a model, but with no one actually wearing them.

They chose the invisible friend look for two pairs of jeans on their website.

The premium petit jeans in white and acid black were floating in a baggy shape with a pair of shoes at the bottom.

The brand includes pictures of the jeans, which cost £29.99, on a model when you click on each item.

Twitter uses @GrrlGhost shared a screenshot of the jeans on Twitter and it quickly went viral.

One person said: ‘Times are so hard at Zara they’ve had to employ Charlie Chaplin’s ghost to model for them.’

Another added: ‘Ghosts getting modelling gigs is the representation we need in 2020.’

‘Imagine you just get your first big modeling gig only to have them completely edit you out oof,’ another said.

Whether it is down to ghosts or just some savage editing, we’re not quite sure how or why they did it.

It’s not the first time people have noticed some unusual modelling on the Zara website, though.

In December 2018, we brought you these images of Zara models wearing coats in all sorts of ways.

One wore the jacket back to front and another pulled it over her head.

Then there were the models who were wrapped in scarves and one who used her jacket as a backpack.

We asked Zara for comment and will update the article when they respond.

MORE: That Zara dress is so popular, one woman decided to get married in it

MORE: Zara’s puffy sleeve top is the final it item of 2019



source https://metro.co.uk/2020/01/21/zara-advertising-jeans-look-like-modelled-ghost-12094772/
Top rated Digital marketing. From $30 Business growth strategy Hello! I am Sam, a Facebook blueprint certified marketer. Expert in Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, and SEO. I use SEMrush and other tools for data-driven research. I can build million-dollar marketing strategy for your business.
Learn more

Post a Comment

0 Comments