Watermelon, we’re so sorry. The red kiwi is here to take your crown.
If you’re not into the fruit plus fashion scene on Insta, you’re missing out.
Over the last two years, fashion and beauty influencers have positioned fruit as the must-have addition to any photo.
Bloggers display grapefruits in netted bags. That model with perfect skin has positioned an apple next to her still life of Glossier products. A bikini shot doesn’t scream summer unless there’s a massive watermelon.
For a while, particular fruits have reigned supreme – lemons are a classic, watermelon serves well for winter, cherries offer sex appeal.
But we’re calling it now: all the influencers are going to be all over red kiwis, which will soon be popping up in supermarkets.
Kiwi fruit brand Zespri has announced plans to commercialise red kiwifruit that – as their name suggests – have a highly Instagrammable pinky-red flesh.
We would have marketed them as sunset kiwis for extra pizzaz, but we guess ‘Zespri Red Kiwifruit’ does the trick.
According to Zespri, the kiwi doesn’t just look cool. Its vibrant red flesh has a ‘deliciously sweet berry-tinged flavour’ to add some excitement to your daily fruit intake.
And it has the potential to be talked about as a superfood, as its hue is down to anthocyanin, which Zespri claims boosts cardiovascular and cognitive health.
Sounds nice, right?
Now, here’s for the bad news. As well as being pretty and tasty, red kiwis have additional appeal as they’re pretty hard to come by.
Zespri says it’ll take two years to produce enough of the new fruit for shoppers, and it’s currently planned to launch in New Zealand – no word yet on when we can expect to see red kiwis in our local Tesco.
The soon-to-be-hyped fruit will also be pricier than your average kiwi, giving it a luxury appeal.
So no, us commoners won’t have access to an abudance of pinky-red kiwis any time soon.
But mark our words, at some point you will spot this fruit on Instagram, likely held by the coolest fashion type of the moment.
In the meantime, do continue to pose with a regular kiwi, a criminally underrated accessory option.
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source https://metro.co.uk/2019/12/07/red-kiwis-set-hot-new-fruit-instagram-11407974/
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