Mulberry releases its first 100% sustainable leather bag

Mulberry Portobello tote bags
The brand new product (Picture: Mulberry)

The fashion world has been trying its best to become more sustainable over the years and one designer brand has just taken a big step in the right direction.

British handbag giant Mulberry has just released its first 100% sustainable leather bag.

Christened the Portobello Tote, the new bag is made in the brand’s carbon neutral factories in Somerset.

But these green efforts extend to the material of the bag itself. The heavy grain leather is made of a by-product of food production.

Mulberry has also pledged to give all of the net proceeds from sales of the tote bag to the World Land Trust – an organisation that works to manage and protect natural ecosystems around the world.

The silhouette of the tote is based on the design of a plastic bag and you can definitely see that in its structure. It features two looped handles and a long shoulder strap.

The bag currently comes in seven different shades – black, chestnut, crimson, green, midnight (a dark greyish black), blue and tangerine.

The Portobello Tote, Mulberry sustainable bag (Picture: Mulberry)
Some great colours to choose from (Picture: Mulberry)

It’s available to buy online and in stores now. But, like all Mulberry products, the item comes with a price. In fact, the bag will set you back £795 in total.

It’s also worth noting that a few colours have already sold out online

Commenting on the launch of the bag, the brand’s CEO, Thierry Andretta, said: ‘Through our Mulberry Green responsibility commitments, we are continuing our innovative approach towards design and manufacturing in a conscientious way.’

Mulberry’s sustainable efforts have resulted in the brand being awarded a gold standard rating from the Leather Working Group – a pretty impressive accolade.

Hopefully this will be the first of many sustainable bags from the fashion brand.

MORE: Charity urges people to swap Christmas jumpers to reduce impact on the environment

MORE: All the Yeezy drops left in 2019 for Kanye West fans and sneakerheads

MORE: Christmas party dresses under £30 that are sure to wow all the guests



source https://metro.co.uk/2019/12/07/mulberry-releases-its-first-100-sustainable-leather-bag-11332078/
Top rated Digital marketing. From $30 Business growth strategy Hello! I am Sam, a Facebook blueprint certified marketer. Expert in Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, and SEO. I use SEMrush and other tools for data-driven research. I can build million-dollar marketing strategy for your business.
Learn more

Post a Comment

0 Comments