The Victoria’s Secret fashion show has officially been cancelled after 24 years.
Since 1995, Victoria’s Secret have held a runway show with top models – branded ‘angels’ – to show off all of their wildest wares.
The show has served as a career highlight for the likes of Tyra Banks and Heidi Klum, and has recently featured such models as Gigi Hadid, Bella Hadid, Winnie Harlow and Kendall Jenner.
This year however the angels will not be taking flight as the show will not be taking place.
Why has the Victoria’s Secret fashion show been cancelled?
The show has been cancelled after years of falling views.
Last year, 3.3 million people tuned in to the runway show. This might sound impressive, however these numbers pale in comparison to the show in 2001 which drew in 12 million viewers.
In third quarter results announced earlier this week, Victoria’s Secret’s parent company L Brands reported a net loss of $252m (£195.1m) in third quarter results announced this week.
The BBC reports that L Brands wants to ‘evolve’ its marketing methods.
When asked if the show would be taking place, Burgdoerfer replied: ‘We’ll be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show.
‘We’re figuring out how to advance the positioning of the brand.’
This news also comes after chief marketing officer Ed Razek stepped down, following comments he made about how the brand didn’t think ‘transsexuals’ should be part of the Victoria’s Secret show. He later apologised.
It’s not yet known whether the show will be taking place again next year.
The Victoria’s Secret fashion show has usually been held during the run-up to Christmas and would feature performances from popular singers.
Lady Gaga, Rihanna, Shawn Mendes, Taylor Swift and Rita Ora are just some of those who performed in the past.
In the past, it’s been held in a range of cities such as Miami, Cannes, Los Angeles, London, Paris, and Shanghai.
Since it first started being televised, the shows were more often than not held in New York City at the 69th Regiment Armory.
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source https://metro.co.uk/2019/11/22/victorias-secret-fashion-show-cancelled-11201345/
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