Get the Quality Street out and put on repeats of Gavin and Stacey and Only Fools and Horses – Christmas is here.
If you’re wondering why we’re so hyped for the festive season despite the first door on the advent calendar still being closed, it’s because the John Lewis advert is officially now out.
Each year, the John Lewis and Partners Christmas ad signals that mince pies are allowed, and give us just cause to stick our trees up and not be called weirdos.
This year, the star of the show wasn’t a hare or a bear (or a trampolining boxer dog), but Excitable Edgar, a sweet dragon who struggles a bit with his breathing (fire).
Excitable Edgar meets a little girl, Ava, who is eagerly preparing for Christmas along with her family and friends, and gets so buzzed for the festivities that he keeps accidentally breathing fire.
As they get ready for the big day, quite a few things end up going wrong as a result of his uncontrollable flamethrowing.
For example, ice-skating is brought to a standstill when Edgar accidentally melts the ice-rink, and a carefully built snowman is reduced to a puddle and the annual dressing of the village Christmas tree ends in disaster once Edgar is involved.
Worried he will ruin the Christmas festivities even further, Edgar shuts himself away. But his best friend Ava dreams up the ideal way to show Edgar how much she cares about him. She presents him with the perfect gift – a delicious Christmas pudding – which ensures he plays a unique role in the spectacular village feast, lighting up Christmas in his own special way.
No, we’re not crying. We just have brandy butter in our eyes.
Let’s be real, though, there’s always a commercial element to these things. Christmas wouldn’t be Christmas without people hitting each other over the head for Black Friday televisions.
John Lewis always bring out a range inspired by their now-iconic adverts, and this year is no different. There’s loads of Edgar merch to choose from.
Some things are available at Waitrose, others from John Lewis, and some from both. Here’s what you can get and where:
- Cuddly Edgar toy – £15 at both retailers
- Excitable Edgar Story Book – £9.99 at both retailers
- Waitrose Christmas Pudding 400g £8 – at both retailers (John Lewis in shops only)
- Edgar character children’s pyjamas – £17 to £19 at John Lewis
- Edgar character children’s wellington boots – £16 to £19 at John Lewis
- Edgar character children’s slippers – £16 to £19 at John Lewis
- Edgar Cupcake – £2.50 for a pack of two at Waitrose
- Chocolate Edgars – £3.50 for a pack of four at Waitrose
- Edgar Gingerbread Biscuit – £1.50 at Waitrose
We think that Excitable Edgar book might make a great addition to a Christmas Eve box – and you could always leave some of the biscuits or cupcakes for ‘Santa’.
If you don’t fancy spending any money (who does at this expensive time of year), you can still get in on the Edgar fun, too.
Snapchat users can give themselves an Edgar-style makeover or see him getting excited in their own world using a bespoke filter, and an Edgar emoji will be available on Twitter until Christmas Day.
We’re sure you won’t ever stop hearing that REO Speedwagon cover song from now until then as a reminder, either.
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source https://metro.co.uk/2019/11/14/where-to-buy-john-lewis-excitable-edgar-toy-and-other-merchandise-from-the-christmas-advert-11106292/
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