Shed a tear for the fallen angels, as Victoria’s Secret has confirmed they won’t be putting on their fashion show this year.
So say farewell to the experience of watching models strut down runways with giant wings and bedazzled bras.
In case you somehow missed out on this cultural behemoth, a quick recap.
Since 2001, Victoria’s Secret has put on a televised runway show to display all its fanciest products, getting in top models to head down the catwalk. The show involves selected models being dedicated ‘angels’ (a high honour) and usually has a major pop star performing, too.
Now, after years of declining views – just 3.3 million watched the 2018 show, which is dismal compared to the 12 million who watched the first show in 2001 – the show won’t be taking place.
Stuart Burgdoerfer, the chief financial officer of the company, was asked if the show would be held and responded: ‘We’ll be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show.
‘We’re figuring out how to advance the positioning of the brand.’
This is months after model Shanina Shaik mentioned that this year the show wouldn’t be going ahead.
The ditching of the show isn’t a massive surprise.
The news comes after chief marketing officer Ed Razek stepped down, following much-criticised comments about the brand not casting transgender or plus-size models.
There’s been further controversy surrounding L Brands, which owns Victoria’s Secret, as the founder Les Wexner reportedly had a friendship with Jeffrey Epstein.
Meanwhile, Rihanna’s Savage x Fenty show stepped up to give the VS show some competition, attracting a bunch of praise for its diverse model roundup and an incredible performance from Normani, who’s just been named the label’s first brand ambassador.
No news yet on whether the Victoria’s Secret show will return next year with a new format, but let us send all our good vibes to the poor, sweet, incredibly beautiful models now lacking the joy of wearing something sparkly and underwired.
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source https://metro.co.uk/2019/11/22/victorias-secret-fashion-show-officially-cancelled-11199024/
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