Today is World Vegan Day and, to mark the occasion, M&S has announced it will soon be making all its wines vegan-friendly.
The British brand has pledged to make all its own-label wines vegan by 2022.
The new move will remove all animal-based ingredients used in production – such as egg white, milk and gelatin – to make the vino vegan-friendly.
It will substitute these animal products with plant-based based alternatives, such as pea protein.
Currently around 70% of M&S wines are vegan – so the brand has just over two years to tackle the other 30%.
M&S first labelled many of its own-brand wines as ‘suitable for vegetarians’ back in 1998 and the ‘suitable for vegans’ labels were first brought out in 2005.
Sue Daniels, an M&S winemaker, said: ‘We’ve made this commitment as part of our overall aim to make M&S products more relevant to more customers and to take action to reflect their changing dietary demands.
‘Obviously, such a large-scale commitment isn’t without its challenges – however we have been working on alternatives with winemakers for several years and have already seen radical changes in more traditional areas such as France and Spain.
‘We will be supporting the rest of our partner wineries every step of the way towards this goal.’
It hardly comes as a surprise that the boozy announcement was met with lots of praise on social media.
One user tweeted to the brand: ‘Thanks for your commitment to 100% own brand vegan wines! Well done!’
The news comes after the high street store launched its own 60-strong vegan range Plant Kitchen, earlier this year.
It also seems that M&S will face some competition for its new wine range, as supermarket rival SPAR has also said it will also be making its wines fully vegan – but with an earlier deadline of 2021.
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source https://metro.co.uk/2019/11/01/ms-to-make-own-brand-wines-100-vegan-11025185/
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