Irn Bru relaunches original 1901 recipe with extra sugar

Irn Bru 1901
The old recipe was discovered in a handwritten book deep in the archives (Picture: PA)

Irn Bru fans rejoice – a limited edition version of the iconic drink is set to be released, and it uses the original recipe.

Irn Bru 1901 is based on the prototype recipe first created more than 100 years ago and it features loads of extra sugar. Bad news for your teeth, but good news for your taste buds.

You might remember that in 2018 Irn Bru halved its sugar content when the Government introduced a sugar tax, and people were not happy.

A time line of Irn-Bru designs starting in 1901. The origins of Irn-Bru -- Scotland's other national drink -- are in the USA, according to sensational new research findings. See Centre Press story CPBRU; And it was an English firm which invented the iconic strongman image that later became known as Barr???s "Highland athlete". The findings by David Leishman, a Scotsman and senior lecturer of English at Grenoble Alpes University, found the first 'iron brew' drink was launched in 1889. It was sold under the name "IRONBREW" and described as "The Ideal American drink" by the New York-based manufacturers and chemicals firm Maas and Waldstein. Maas & Waldstein trademarked the name and successfully sued copycat brands, but the drink faded from view in the 1920s, with the exception of a few regional markets.
The drink has changed over the years, but the secret flavour essence hasn’t changed (Picture: AG BARR / SWNS.com)

But bosses have said that this old-school recipe will be ‘like nothing anyone has tasted before’ – and we can’t wait to get our hands on it.

The authentic old recipe was discovered in a handwritten book stored deep in the company’s archives, and to add to the old-timey experience, the new drink will be served in glass bottles.

If you’re a hard-core Bru lover, don’t worry – the ‘secret flavour essence’ won’t be changed, this is simply a variation on the classic.

‘The 1901 recipe has aged beautifully over the last 118 years,’ says Robin Barr, who unearthed the recipe.

‘For a limited time, we’ll be producing a premium ‘old and unimproved’ Irn-Bru 1901 just as it was enjoyed by our first fans.

‘This is Irn Bru as you’ve never tasted it. It’s a chance to enjoy a unique and authentic piece of Scottish history – but don’t hang about, we don’t think it will be around for long.’

Irn Bru stans have been known to go to great lengths to get their hands on the pre-sugar tax version of the drink, with out-of-date cans of the original recipe drink on eBay selling on eBay for £100 or more.

Luckily, the 1901 version will cost just £2, and it will be available from 2 December.

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source https://metro.co.uk/2019/10/23/irn-bru-relaunches-original-1901-recipe-extra-sugar-10967752/
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