Boohoo and CoppaFeel! team up to launch bras that show how to check your boobs

The star pattern Boohoo life saving lingerie
The star pattern (Picture: Boohoo)

Most women know they should be checking their boobs for any lumps or abnormalities, but they don’t always know how to.

For that reason, online fashion store Boohoo has teamed up with breast cancer charity CoppaFeel! to launch a bra with a subtle pattern to help you check properly.

The idea for the life-saving lingerie came from creative agency AMV BBDO and Joyride.

They teamed up to create the bras and matching pants with three different patterns, each showing a way to check your breasts but reminding you that you need to check right up to your armpit and collarbone.

The zebra pattern Boohoo life saving lingerie
The zebra pattern (Picture: Boohoo)

It is better to check your breasts without a bra but the idea is that the lingerie gives you a guide to help you know where to check.

Spotting any changes in your boobs is important to ensure any problems are picked up as early as possible.

How the bras work

The three bras work by giving a guide on how to check your boobs.

To check, follow the pattern over your whole chest, up to your collarbone and under your armpit. (The checking itself should be done with the bra off, once you’ve familiarised yourself with the pattern.)

There is a choice of three patterns. There is no better or worse one to follow – each of them provides a different way of checking and learning about what feels normal for you. Which is important, because when you know what feels normal, you can tell when something doesn’t.

Once you’ve checked once, remembering to do it again should be easier, because the pattern will remind you to every time you pick up the bra.

The designs include a black bralet with a star pattern, bandeau bralet with zig zag pattern, both £15, and a bralet with a zebra pattern for £14.

The star pattern comes with Brazilian knickers, the zig-zag with high waist knickers and the zebra print comes with a thong.

The zebra pattern Boohoo life saving lingerie
The zebra pattern (Picture: Boohoo)

Carol Kane, joint founder of Boohoo said: ‘We have worked with CoppaFeel! In the past and it is a charity close to our hearts. We were delighted to have been chosen as the e-commerce partner for the ‘Life Saving Lingerie’ project and hope we can help spread the positive message around the importance of checking your breasts through our platforms.’

Kris Hallenga, founder of CoppaFeel! added: ‘We’re really pleased for the opportunity to spread our message with Life Saving Lingerie.

‘CoppaFeel! Exists to stamp out the late detection of breast cancer by educating young people about their boobs and encourage them to get anything abnormal checked out.’

You can also find more information about checking your boobs on the Coppafeel! website.

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source https://metro.co.uk/2019/10/23/boohoo-coppafeel-team-launch-bras-show-check-boobs-10966948/
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